1. INTRODUCTION
This Cookie Policy ("Policy") explains how Mida Africa Limited ("we"/ "our"/ "us") uses cookies and similar technologies when you visit our website www.getmida.com (our "Platform"). It outlines the types of cookies we use, the purposes for which we use them, and how you can control them.
We are committed to protecting your privacy and ensuring transparency in how your data is used in line with the Nigerian Data Protection Act 2023 and other relevant applicable laws.
2. WHAT ARE COOKIES?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit our Platform. They help us recognise your device, remember your preferences, and improve user experience.
Cookies can be:
- First-party cookies – set by our Platform.
- Third-party cookies – set by other websites or services (e.g. google analytics).
- Session cookies – these are temporary and expire when you close your browser.
- Persistent cookies – these remain on your device when you close your browser.
3. TYPES OF COOKIES WE USE
We use the following types of cookies:
- Strictly Necessary Cookies – these cookies are essential for the operation of our Platform and enable you to navigate and use its features.
- Performance and Analytics Cookies – these cookies collect information about how site visitors use our Platform, such as pages visited and errors encountered.
- Marketing Cookies – these cookies are used to deliver relevant ads and marketing messages based on your browsing activity. They may be set by us or third-party advertising partners.
- Functionality Cookies – these are cookies that enhance website performance and personalise the user experience. They help remember user preferences such as language, region, or login details.
4. HOW WE USE COOKIES
We use cookies to:
- provide a secure and effective user experience;
- analyse site traffic and user behaviour;
- remember your preferences;
- deliver personalised content and ads; or
- improve website performance and functionality.
5. THIRD-PARTY COOKIES
Some of our web pages may feature third-party content or services (e.g. social media buttons). These third parties may set their own preferences.
We do not control these cookies and recommend reviewing their privacy policies.
Common third-party services include:
- Google Analytics;
- Facebook Pixel;
- YouTube; and
- Twitter.
6. HOW TO CONTROL COOKIES
You have the right to accept or reject cookies at any time. You can manage cookies by:
- Cookie Consent Banner – when you first visit our Platform, we will request your consent for optional cookies.
- Browser Settings – most browsers allow you to control cookies via their settings (block, allow, delete)
- Third-party Tools – you can use various tools and add-ons to manage cookies.
7. DATA PROTECTION AND PRIVACY
We do not use cookies to collect personally identifiable information unless you provide it voluntarily. For more information on how we process personal data, please refer to our Privacy Policy.
8. UPDATES TO THIS POLICY
We may update this Policy occasionally. When we do, we will update the "Effective Date" at the top and notify users where appropriate.